In: Brand

Social Media Insights
3 Ways to Leverage Consumer Insights to Maximize Your Social Ad Spend
November 7, 2017

We look at how consumer insights can help improve your social advertising strategy and avoid wasted media spend and lost opportunities….

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Iphone users vs Galaxy 8 users
The Buzz and the Buyers: iPhone X vs. Galaxy Note 8
November 2, 2017

Resonate’s Senior Analytics Manager, Kevin Shea, takes a look at the data behind the highly anticipated iPhone X release to see…

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MarketingCarnival
Data Provider Carnival Games
October 10, 2017

Episode 1:  Step Right Up “Step right up and try your luck,” is a phrase employed by carnival barkers everywhere. It’s…

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Data Accuracy
3 Steps to Data Accuracy Done Right
September 21, 2017

Not all data is created equal. Earlier in this blog series, we highlighted the prevalence of dirty data and some of…

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Data Garage Sale Image
Facing the DMP Data Marketplace Yard Sale
September 19, 2017

So many choices, so many sellers and you never know if what you picked is any good… Have you ever been…

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Who's Haidee Image
Putting 3rd Party Data Providers to the Test
September 15, 2017

I was surprised to learn I could be so many people at one time! Disclosure: This is an actual experiment you…

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Dirty Data
Deloitte Study Reveals Consumer Marketing Data’s Dirty Little Secrets
September 12, 2017

Take it from Deloitte: What 3rd Party Data Providers & Exchanges Aren’t Telling You Unless you are in direct response advertising,…

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CorpSumers Care about Brand Social Stance
PR Pitfalls and Brand Booby Traps
August 30, 2017

A Battle Plan for Allying with the CorpSumer As we learned from examining the data behind the CorpSumer phenomenon, consumers are…

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Who is this CorpSumer?
Who Is This “CorpSumer”?
August 25, 2017

In Resonate’s most recent blog, we took a look at a new breed of consumer, the “Corpsumer” – a segment that…

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Corpsumers make brand decisions based on personal values.
“CorpSumers” are Voting with Their Wallets
August 23, 2017

Business 101: the best product at the best price wins, right? Features, convenience, quality and brand reputation drive purchases. Not so…

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