In: Brand

Values Targeting is the New Right Swipe
February 14, 2018

If you wouldn’t go on a date with every male or female in the world, why would you target your marketing…

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PatriotsVsEaglesFans
Patriots vs. Eagles: A Tale of Two Fan Bases
February 1, 2018

Ahead of Sunday’s big game, we wanted to take a look at the real driving forces behind this years AFC and…

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Hiker
Unlocking the Elusive Consumer WHY
January 10, 2018

DatA look at how marketers’ can move beyond basic demographics and behavioral data to explore the human elements of their customers…

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Marketing Leaders Customer Strategies Are Failing
On-Demand Webinar: Marketing Leaders’ Customer Strategies are Failing
January 4, 2018

Better customer experiences equal higher revenue growth. As this reality has set in, companies are looking to their marketing and customer…

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2017 Holiday Shopper Header
Unwrapping the 2017 Holiday Shopper
November 21, 2017

Black Friday weekend is upon us, and with it, hordes of holiday shoppers. But who are they and what motivates their…

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Social Media Insights
3 Ways to Leverage Consumer Insights to Maximize Your Social Ad Spend
November 7, 2017

We look at how consumer insights can help improve your social advertising strategy and avoid wasted media spend and lost opportunities….

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Iphone users vs Galaxy 8 users
The Buzz and the Buyers: iPhone X vs. Galaxy Note 8
November 2, 2017

Resonate’s Senior Analytics Manager, Kevin Shea, takes a look at the data behind the highly anticipated iPhone X release to see…

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MarketingCarnival
Data Provider Carnival Games
October 10, 2017

Episode 1:  Step Right Up “Step right up and try your luck,” is a phrase employed by carnival barkers everywhere. It’s…

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Data Accuracy
3 Steps to Data Accuracy Done Right
September 21, 2017

Not all data is created equal. Earlier in this blog series, we highlighted the prevalence of dirty data and some of…

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Data Garage Sale Image
Facing the DMP Data Marketplace Yard Sale
September 19, 2017

So many choices, so many sellers and you never know if what you picked is any good… Have you ever been…

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