In: Brand

Data Accuracy
3 Steps to Data Accuracy Done Right
September 21, 2017

Not all data is created equal. Earlier in this blog series, we highlighted the prevalence of dirty data and some of…

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Data Garage Sale Image
Facing the DMP Data Marketplace Yard Sale
September 19, 2017

So many choices, so many sellers and you never know if what you picked is any good… Have you ever been…

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Who's Haidee Image
Putting 3rd Party Data Providers to the Test
September 15, 2017

I was surprised to learn I could be so many people at one time! Disclosure: This is an actual experiment you…

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Dirty Data
Deloitte Study Reveals Consumer Marketing Data’s Dirty Little Secrets
September 12, 2017

Take it from Deloitte: What 3rd Party Data Providers & Exchanges Aren’t Telling You Unless you are in direct response advertising,…

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CorpSumers Care about Brand Social Stance
PR Pitfalls and Brand Booby Traps
August 30, 2017

A Battle Plan for Allying with the CorpSumer As we learned from examining the data behind the CorpSumer phenomenon, consumers are…

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Who is this CorpSumer?
Who Is This “CorpSumer”?
August 25, 2017

In Resonate’s most recent blog, we took a look at a new breed of consumer, the “Corpsumer” – a segment that…

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Corpsumers make brand decisions based on personal values.
“CorpSumers” are Voting with Their Wallets
August 23, 2017

Business 101: the best product at the best price wins, right? Features, convenience, quality and brand reputation drive purchases. Not so…

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Future of Mobile Marketing Image
ANA Interviews Resonate on the Future of Mobile Marketing
July 21, 2017

Resonate’s CEO, Bryan Gernert, was interviewed by ANA to discuss the future of mobile marketing and real-time mobile strategy. Here are…

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ANA Webinar
Webinar: How Underlying Consumer Values Impact Engagement
June 30, 2017

CreditLoan.com Shares their Success Story A-Z In a world of short consumer attention spans and proliferation of media channels, it is…

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Consumer understanding
Webinar: Understand How Underlying Consumer Values Impact Engagement
May 30, 2017

On Wednesday, June 21, 2017 from 3:00 – 4:00PM ET ANA (Association of National Advertisers) will be hosting an exciting complimentary…

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