In: Brand

Who is this CorpSumer?
Who Is This “CorpSumer”?
August 25, 2017

In Resonate’s most recent blog, we took a look at a new breed of consumer, the “Corpsumer” – a segment that…

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Corpsumers make brand decisions based on personal values.
“CorpSumers” are Voting with Their Wallets
August 23, 2017

Business 101: the best product at the best price wins, right? Features, convenience, quality and brand reputation drive purchases. Not so…

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Future of Mobile Marketing Image
ANA Interviews Resonate on the Future of Mobile Marketing
July 21, 2017

Resonate’s CEO, Bryan Gernert, was interviewed by ANA to discuss the future of mobile marketing and real-time mobile strategy. Here are…

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ANA Webinar
Webinar: How Underlying Consumer Values Impact Engagement
June 30, 2017

CreditLoan.com Shares their Success Story A-Z In a world of short consumer attention spans and proliferation of media channels, it is…

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Consumer understanding
Webinar: Understand How Underlying Consumer Values Impact Engagement
May 30, 2017

On Wednesday, June 21, 2017 from 3:00 – 4:00PM ET ANA (Association of National Advertisers) will be hosting an exciting complimentary…

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Data-Marketing trends image
The Data-Marketing Trends To Be Aware Of
May 24, 2017

Last week’s SPARK 2017 conference hosted by TrackMaven focused on the future of marketing and how marketers can use data-driven strategies to…

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Baseline blog image
Customize Your Baseline Audience: Effectively Compare Website Visitors to Your Target Audience
May 19, 2017

Here’s a scenario to consider: let’s say that you’re a trendy apparel company whose target audience is young women between the…

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Credit card holder image
Visa, Mastercard, Discover and American Express Credit Card Holders: A Deep Dive Analysis
May 17, 2017

We took a look at credit card holders of the four major networks to identify the differences in their preferences and…

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Resonate Tags: Truly Understand Your Site Visitors
May 11, 2017

Most brands feel they have a solid understanding of their customers and prospects. While the odds are that you probably know…

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2017 Travel Trends Brands Need To Be Aware Of
May 9, 2017

Summer is right around the corner and the holidays aren’t far behind. As consumers plan for upcoming travel, we took a…

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