In: Brand

YouTube Changes: The Details and What It Means to Agencies and Advertisers
February 22, 2017

In a significant, but quiet announcement published on Google’s Inside AdWords blog, Google released plans to limit the use of cookies…

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Did Fiat Chrysler’s Super Bowl Campaign Connect with Its Target Audience?
February 16, 2017

The Super Bowl provides a unique opportunity for brands to get their message out to a mass audience. Between three Super…

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What Makes Patriots and Falcons Fans Unique? Looking beyond the MVP Quarterbacks
February 2, 2017

As one of the biggest events for advertisers and football fans approaches, we wanted to dig deeper and use our in-depth…

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Press Release
Resonate to Present Workshop at ANA Brand Masters Conference
January 23, 2017

Joined by Shinola, Resonate presents its marketing maturity model and path to Enlightened Marketing on February 15, 2017. RESTON, VA January…

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How Bartending Made Me a Better Analyst
January 18, 2017

I was working as an analyst at a big data/marketing research company when my favorite bar announced that they had an…

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Brand Safe Environments: Why That Matters and How to Find Them
January 10, 2017

It’s Monday on the Internet. Do you know where your ads are? Imagine this scenario. You are running a paid digital…

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Marketers’ Digital Ad Spend to Increase in 2017: How to Make the Most of It
January 5, 2017

While the new year settles in, it’s an apt time for brand marketers and agencies to look back at 2016 and…

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Marketing Budgets Increase (Again) in 2017 with Intelligence Spending on the Rise
January 3, 2017

Good news for marketers looking to expand their efforts: marketing budgets are expected to climb by 12% in 2017, according to…

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Thriving in a Post-Digital World
December 19, 2016

Forrester/Resonate Webinar Recap As the 2016 books are closing, marketing teams are crafting their plans for 2017 and diligently working through…

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The Data Food Court Experience
December 16, 2016

Last time I talked about the recent trends of Farm to Table dining as it relates to data selection for marketers…

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