In: Data

CDP-Article-MARTECH-ADVISOR
CDPs: Yet Another Acronym That Lets Marketers Down
July 19, 2018

CDPs, or customer data platforms, are the latest venture capital darling. Unfortunately, they’re not going to help marketers connect more meaningfully…

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Bad to the Bone – How Good Surveys Produce Bad Data
June 20, 2018

Imagine doing an online survey to get a better handle of your target audience and throwing out 20% of the responses….

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Iphone users vs Galaxy 8 users
The Buzz and the Buyers: iPhone X vs. Galaxy Note 8
November 2, 2017

Resonate’s Senior Analytics Manager, Kevin Shea, takes a look at the data behind the highly anticipated iPhone X release to see…

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Data Accuracy
3 Steps to Data Accuracy Done Right
September 21, 2017

Not all data is created equal. Earlier in this blog series, we highlighted the prevalence of dirty data and some of…

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Data Garage Sale Image
Facing the DMP Data Marketplace Yard Sale
September 19, 2017

So many choices, so many sellers and you never know if what you picked is any good… Have you ever been…

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Putting 3rd Party Data Providers to the Test
September 15, 2017

I was surprised to learn I could be so many people at one time! Disclosure: This is an actual experiment you…

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Dirty Data
Deloitte Study Reveals Consumer Marketing Data’s Dirty Little Secrets
September 12, 2017

Take it from Deloitte: What 3rd Party Data Providers & Exchanges Aren’t Telling You Unless you are in direct response advertising,…

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