In: Blog

Who is this CorpSumer?
Who Is This “CorpSumer”?
August 25, 2017

In Resonate’s most recent blog, we took a look at a new breed of consumer, the “Corpsumer” – a segment that…

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Corpsumers make brand decisions based on personal values.
“CorpSumers” are Voting with Their Wallets
August 23, 2017

Business 101: the best product at the best price wins, right? Features, convenience, quality and brand reputation drive purchases. Not so…

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Resonate Platform
Innovation in Advocacy Shares Resonate’s Superior Voter Behavior Modeling Methodology
August 18, 2017

Recently, Innovation in Advocacy, a regular publisher on blogging website Medium, shared their thoughts on Resonate’s unique voter behavior modeling capabilities….

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How to Solve for Miserable Match Rates, Weak Voter Models and Ineffective Blanket Messaging
August 9, 2017

The 2008 election fundamentally changed political campaigning by revolutionizing the use of digital. Since then, political digital ad spend has grown…

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Future of Mobile Marketing Image
ANA Interviews Resonate on the Future of Mobile Marketing
July 21, 2017

Resonate’s CEO, Bryan Gernert, was interviewed by ANA to discuss the future of mobile marketing and real-time mobile strategy. Here are…

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brand Politics
Profits and Politics: A Resonate Analysis of Brands Going Political
July 20, 2017

A recent survey was released that found 57% of global consumers buy or boycott products because of a brand’s stance on…

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Resonate Interviewed by Campaigns & Elections on Data, Analytics and the Future of Political Campaigning
July 12, 2017

Resonate’s Gary Sherwood appeared on Campaigns & Elections’ Campaign Insider series to discuss the lessons learned from the 2016 elections and the…

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ANA Webinar
Webinar: How Underlying Consumer Values Impact Engagement
June 30, 2017

CreditLoan.com Shares their Success Story A-Z In a world of short consumer attention spans and proliferation of media channels, it is…

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Consumer understanding
Webinar: Understand How Underlying Consumer Values Impact Engagement
May 30, 2017

On Wednesday, June 21, 2017 from 3:00 – 4:00PM ET ANA (Association of National Advertisers) will be hosting an exciting complimentary…

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Election’s Biggest Scandal blog image
A Resonate Analysis of the Election’s Most Impactful Scandal
May 25, 2017

History will show the final two months of the 2016 presidential election changed the course of American politics. An election that…

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