In: Blog

Resonate Overview Video: Easily achieve a deeper understanding of your audience
July 25, 2017

In this overview video, you’ll meet Resonate, the single platform that allows you to research any audience in great depth, engage…

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ANA Interviews Resonate on the Future of Mobile Marketing
July 21, 2017

Resonate’s CEO, Bryan Gernert, was interviewed by ANA to discuss the future of mobile marketing and real-time mobile strategy. Here are…

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brand Politics
Profits and Politics: A Data-driven Analysis of Brands Going Political
July 20, 2017

A recent survey found 57% of consumers buy or boycott products based on a brand’s stance on political or social issues. As…

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Resonate Interviewed by Campaigns & Elections on Data, Analytics and the Future of Political Campaigning
July 12, 2017

Resonate’s Gary Sherwood appeared on Campaigns & Elections’ Campaign Insider series to discuss the lessons learned from the 2016 elections and the…

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ANA Webinar
Webinar: How Underlying Consumer Values Impact Engagement
June 30, 2017

CreditLoan.com Shares their Success Story A-Z In a world of short consumer attention spans and proliferation of media channels, it is…

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Consumer understanding
Webinar: Understand How Underlying Consumer Values Impact Engagement
May 30, 2017

On Wednesday, June 21, 2017 from 3:00 – 4:00PM ET ANA (Association of National Advertisers) will be hosting an exciting complimentary…

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A Resonate Analysis of the Election’s Most Impactful Scandal
May 25, 2017

History will show the final two months of the 2016 presidential election changed the course of American politics. An election that…

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The Data-Marketing Trends To Be Aware Of
May 24, 2017

Last week’s SPARK 2017 conference hosted by TrackMaven focused on the future of marketing and how marketers can use data-driven strategies to…

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Baseline blog image
Customize Your Baseline Audience: Effectively Compare Website Visitors to Your Target Audience
May 19, 2017

Here’s a scenario to consider: let’s say that you’re a trendy apparel company whose target audience is young women between the…

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Credit card holder image
Visa, Mastercard, Discover and American Express Credit Card Holders: A Deep Dive Analysis
May 17, 2017

We took a look at credit card holders of the four major networks to identify the differences in their preferences and…

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