In: News & Press

Missing the Moderates
March 15, 2016

Just before launching his campaign in December of 2014, former Gov. Jeb Bush famously said that a presidential candidate needed to…

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Where You Eat Says a Lot About Who You’ll Vote For
March 14, 2016

Sonic or Chipotle? It turns out you may be able to peg the political leanings of your fellow diners or hotel…

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Sanders Supporters Like Chipotle, While Trump Fans Prefer Sonic
February 18, 2016

Buyers of Smart cars and Fiats tend to identify as Democrats. New Porsche owners are more likely than buyers of any…

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More Millennial Than Latino
January 14, 2016

A new generation is charting its own course in politics and ideology. Latinos represented 8.4 percent of voters in the 2012…

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The Oregon Standoff Is In One Of The Most Pro-NRA Districts In The Country
January 12, 2016

This column by Cameron Joseph originally appeared in Mashable.  The Bundy family sure knows how to pick ’em. The gun-loving, government-hating group that’s in…

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Brands, Which Politician Are You?
December 22, 2015

In 2016, political ad spending will reach a record high of $11.4 billion, with $1 billion focused on digital media. That’s…

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Meet the ‘Obama Republicans’
December 16, 2015

So-called “Reagan Democrats” played a significant role in the 1980 blow-out election, demonstrating how a charismatic candidate with uplifting language could…

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How Automation Could Replace Campaign Staffers
December 16, 2015

Campaigns may be the next industry to see its staffing requirements changed significantly thanks to automation. In 2016 and beyond, large,…

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Look-alike Targeting’s New Frontier
November 20, 2015

This past summer, Facebook announced that advertising had come to Instagram, which will enable advertisers to scale their Facebook campaigns considerably….

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The New Way to GOTV
November 20, 2015

Campaigns are increasingly modeling polling data onto their contact files to identify what motivates voters to show up at the polls….

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