In: News & Press

Brands, Which Politician Are You?
December 22, 2015

In 2016, political ad spending will reach a record high of $11.4 billion, with $1 billion focused on digital media. That’s…

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Meet the ‘Obama Republicans’
December 16, 2015

So-called “Reagan Democrats” played a significant role in the 1980 blow-out election, demonstrating how a charismatic candidate with uplifting language could…

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How Automation Could Replace Campaign Staffers
December 16, 2015

Campaigns may be the next industry to see its staffing requirements changed significantly thanks to automation. In 2016 and beyond, large,…

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Look-alike Targeting’s New Frontier
November 20, 2015

This past summer, Facebook announced that advertising had come to Instagram, which will enable advertisers to scale their Facebook campaigns considerably….

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The New Way to GOTV
November 20, 2015

Campaigns are increasingly modeling polling data onto their contact files to identify what motivates voters to show up at the polls….

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Smart Ways Brands Can Newsjack The Election Season
November 2, 2015

Earlier this week in Boulder, Colo., 11 Republican presidential hopefuls took their third shot on CNBC’s national stage of 13 million…

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People Who Think GOP Presidential Debates Matter
October 27, 2015

The next GOP presidential debate is Wednesday. It will be the third of almost a dozen in 2015 and 2016. There…

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Whose Supporters Like Cheap Flights, ‘The Daily Show’ And Fracking?
October 19, 2015

This column by Scott Detrow originally appeared in It’s All About Politics – NPR People who want Sen. Bernie Sanders to be the…

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When did Republicans become obsessed with Reagan?
October 5, 2015

This column by Mark Fahey originally appeared in CNBC. Republicans want you to know that they adore Ronald Reagan. In the September debate, the…

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Resonate Expands Unique Big Data Solutions To Deliver Richer Audience Insights In Auto, Financial, Travel, and Media Sectors
September 23, 2015

Reston, VA, SEPTEMBER 22, 2015 Resonate – the data and technology company – today announced a 50% expansion of its flagship platform,…

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