Loading Events

« All Events

2021 ANA Measurement and Accountability Conference

December 8 @ 8:00 am - December 9 @ 5:00 pm

Join us as we reimagine measurement! The ANA Measurement and Accountability Conference showcases high-profile speakers and industry game-changers who will discuss the future of measurement.

For marketers, measurement is the key to gaining insights into their business, carrying out successful ad campaigns, making business decisions, and driving growth opportunities. However, new market developments and a highly fragmented media landscape have challenged traditional measurement approaches and created significant knowledge gaps for marketers.

Today’s ecosystem is no longer sufficient and industry leaders must develop new, transparent, and privacy-centric measurement approaches. Across the board, measurement disciplines like research, consumer insights, analytics, and data science are evolving to give marketers a 360-degree view of their business and consumers.

Register Here

Details

Start:
December 8 @ 8:00 am
End:
December 9 @ 5:00 pm
Event Category:
Website:
https://www.ana.net/content/show/id/ms-roi-sep21

Venue

Your Desk

Details

Start:
December 8 @ 8:00 am
End:
December 9 @ 5:00 pm
Event Category:
Website:
https://www.ana.net/content/show/id/ms-roi-sep21

Venue

Your Desk