The 4A’s Strategy Festival (Stratfest) examines the intersection of creative strategy & business opportunity, helping planners & strategists unlock their entrepreneurial spirit to innovate & grow with their agencies & clients.

Jonathan Lee, Chief Strategy Officer at Grey and Ericka McCoy, Chief Marketing Officer at Resonate will be leading a workshop about Building Stronger Personas to Win Your Next Bit Pitch on Wednesday, October 16th at 11am-11:45am.

Our Workshop Details:

Building Stronger Personas To Win Your Next Big Pitch

Join Resonate’s CMO Ericka McCoy in an interactive personas-development session using Resonate’s proprietary consumer insights platform, which combines continuous research from the largest national consumer survey with online behavior and contextual research, enriched by AI-driven predictive modeling to give you the deepest consumer data possible so that you can connect with consumers on a human level. Also hear from Grey’s Chief Strategy Officer Jonathan Lee as he describes how Grey leverages dynamic, human-oriented data to build more robust personas and drive strategic, innovative, high-performing campaigns that thrill existing clients and help them win new business. Then break out into small groups to test out how you can better leverage consumer data to create the next big idea and build out audiences that will win your next big client pitch.

Want a custom demo? Book now and meet with our of our experts at the event!