About 4A’s StratFest
Consumer journeys reinvented. Behaviors and habits changed. Brand relationships reconsidered. The pandemic has changed almost everything. But humans themselves have not changed, they are just adapting and the same will be true for the craft of planners. As brands find themselves in uncharted territories, the role and value of a planner’s skills have never been more essential. Planners will be the ones to help brands pivot from short-term survival to long-term reinvention as they rebuild their foundation and create new connections with consumers. Join us this year at StratFest 2021 as we explore how planners will map the new consumer landscape to help create meaningful and valued brands for the future.