Agencies continue to face a stunning pace of change in 2021. Executives are reporting comeback signs, but business will never be as usual. A future of smaller, smarter agency teams integrated with technology will rearchitect a more successful, sustainable agency business model.
Fresh, deep, and actionable consumer data is the foundation agencies need to grow and stay resilient in the face of disruption. Real-time insights are crucial to keeping up with the shifting attitudes, values, behaviors, and media diet of consumers. Everything from strategy through execution must be rooted in human-level insights that ignite consumer-brand connection.
Resonate SVP, Agency, Jonathan Ricard shares the four pillars of using data to ignite growth:
- Expanding Existing Business
- Pitching New Business
- Becoming a Strategic Business Advisor
- Reducing Silos with Cross-Team Data Adoption