Three Ways Fresh Data Can Make or Break Your 2021
Wednesday, January 27 | 11:45-12:05pm ET
Consumers faced a stunning pace of change in 2020. With 2021 shaping up to be equally uncertain, fresh consumer data remains critical to success in brand marketing and advertising.
Resonate CMO Ericka Podesta McCoy shares three real-world use cases of growth driven by relevant data and deep, AI-driven human understanding. In times of unpredictability, the freshest and deepest consumer data – in real-time and at scale – is the difference between success and failure.