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AdWeek Webinar – Drive Growth Through Values-Driven Multicultural Microsegmentation: Target with Greater Nuance

September 23 @ 1:00 pm - 2:00 pm

As the latest 2020 census information confirms, the U.S. is more multicultural than ever. The microsegments you speak to each time you launch a campaign are more diverse and more nuanced than anywhere else in the world. And it makes understanding the values of these audiences more critical. And as a marketer, it also makes your job one of constant learning and evolution.

Hear from Resonate CMO Ericka McCoy on why multicultural microsegmentation requires you to take a more human approach, including a look at three targeted multicultural segments. You’ll find out:

  • Why you need fresh, granular data to keep a pulse on changing consumer values and how those vary across audiences
  • How values-driven understanding of real-world microsegments is the only way to drive sustainable growth
  • Why, in 2021, all microsegments should be viewed through a lens that includes multicultural nuance

Register Here

Details

Date:
September 23
Time:
1:00 pm - 2:00 pm
Event Category:
Website:
https://event.webcasts.com/starthere.jsp?ei=1492611&tp_key=911995ea59&sti=resonate

Venue

Your Desk

Details

Date:
September 23
Time:
1:00 pm - 2:00 pm
Event Category:
Website:
https://event.webcasts.com/starthere.jsp?ei=1492611&tp_key=911995ea59&sti=resonate

Venue

Your Desk