As the latest 2020 census information confirms, the U.S. is more multicultural than ever. The microsegments you speak to each time you launch a campaign are more diverse and more nuanced than anywhere else in the world. And it makes understanding the values of these audiences more critical. And as a marketer, it also makes your job one of constant learning and evolution.
Hear from Resonate CMO Ericka McCoy on why multicultural microsegmentation requires you to take a more human approach, including a look at three targeted multicultural segments. You’ll find out:
- Why you need fresh, granular data to keep a pulse on changing consumer values and how those vary across audiences
- How values-driven understanding of real-world microsegments is the only way to drive sustainable growth
- Why, in 2021, all microsegments should be viewed through a lens that includes multicultural nuance