The tried-and-true consumer data and insights that you’ve been using for new business pitches aren’t going to work for you any longer. Clients don’t want the same old demographics and stale psychographics. Instead, you can go deep and dive into the core personal values that demonstrate not only what a person does, but why and where they do it.
Join Resonate SVP Jonathan Ricard for a look at what it takes to connect with the human element that increases lifetime value and sparks true love of brand. You’ll find out:
- The 19 core personal values and the academic theory that backs them up
- How to apply these personal values to strategy, creative, revenue-driving messaging and media planning
- Why agencies that differentiate their data in 2022 will wow brands, retain clients and win more business