Now more than ever, clients look to their agencies for strategic leadership on engaging multicultural audiences. That means understanding and reaching all of the various segments that make up this increasingly important and evolving market. Teams cross-agency need to understand cultural nuances and sensitivities—and how the agency can leverage this to drive growth.
Join Angela Rodriguez, VP of strategic insights at top multicultural agency Alma, and Ericka McCoy, CMO of Resonate, for an in-depth look at creating more impactful multicultural outreach. You’ll find out:
- How to identify and understand evolving cultural microsegments
- How Alma brings segmentation from paper to reality
- Ways to use AI-driven data and research to empower your teams with more effective multicultural consumer insight