Future-Proof Your Customer Data for a Post-Cookie World
May 13, 2021 11:00 am-1:00 pm ET
For years, cookies have empowered brands and agencies with critical behavioral insights on consumers. But when the cookie crumbles in January 2022, what does that mean for your ability to understand and reach your target audience?
Consumer privacy has always been a top priority for Resonate and, now, by adapting our machine learning infrastructure to take advantage of Universal Identifiers, marketers can ensure that their 360-degree view of consumers will remain strong. What seems like doomsday will actually prove to be an opportunity for stronger-than-ever-before insights.
So, how can brands ensure they’re on the right side of changing tide? Join AI-driven marketing expert Ericka Podesta McCoy, Resonate CMO, to learn how to take your unified view of customers to the next level ––with no interruption –– as today’s marketing world evolves into tomorrow, cookies or not.