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ANA’s Data & Direct Marketing Half Day Virtual Conference: FOUR WAYS FRESH DATA CAN MAKE OR BREAK YOUR 2021

January 28, 2021 @ 11:00 am - 2:00 pm

FOUR WAYS FRESH DATA CAN MAKE OR BREAK YOUR 2021 @ 11:10am – 11:45am
Consumers underwent a stunning pace of change in 2020 and 2021 looks equally uncertain, making the freshest consumer data a crucial ingredient to success. Resonate CMO Ericka Podesta McCoy shares four real-world use cases that drive growth through using relevant data and deep, AI-driven human understanding. In times of unpredictability, arming yourself with intimately granular consumer data – in real-time and at scale – is everything when it comes to success or failure in brand marketing.

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About ANA’s Data & Direct Marketing Half Day Virtual Conference:

The onus on CMOs and senior marketers to lean into their data and leverage their MarTech stacks to propel the business forward is paramount. This conference is designed for members who are responsible for data-driven integrated, omnichannel marketing striving for seamless touchpoints during the customer journey. With experts from the leading research organizations and consumer brands, these sessions address the most current best practices, marketing technologies and applicable knowledge concerning the best practices and techniques that have traditionally underpinned direct marketing both the offline and online. From tactical, to strategic to compliance, this event is dedicated to helping you enhance acquisition campaigns and respecting the customer journey through their preferences especially in this Covid-19 era. Discover techniques to maximize loyalty and increase ROI as well as learn the latest in regulatory, legislative, and postal arenas. Your questions and concerns will also be answered.

Details

Date:
January 28, 2021
Time:
11:00 am - 2:00 pm
Event Category:
Website:
https://www.ana.net/membersconference/show/id/MOC-JAN21E

Venue

Your Desk

Details

Date:
January 28, 2021
Time:
11:00 am - 2:00 pm
Event Category:
Website:
https://www.ana.net/membersconference/show/id/MOC-JAN21E

Venue

Your Desk