Join us on April 24-25, 2019 for the premier agenda-setting political campaign technology conference – CampaignTech East in Washington, D.C. You’ll sit alongside some of the biggest names in political campaign technology as you learn about the latest digital strategies, tactics and tools.
Enjoy lunch with Resonate on Thursday, April 25, where our director of data science, Dan Scantlebury, will host an informative session called: Hidden Dimensions of the Voter Landscape: Why You Can’t Ignore 9 Previously Unearthed Voter Segments. He’ll touch on why traditional studies fail and why neural networks are a necessity, define major voter segments and reveal some surprising aspects of the voter landscape.
Traditionally, voter segments use key self-reported groups like Democrats vs Republicans or liberals vs conservatives. This starting point limits your ability to reach and engage large portions of the electorate with your message. We wanted to better understand voters and make it easier for you to do so as well, so we tapped into the Resonate intelligence platform to analyze 200+ million Americans. Using artificial intelligence (AI) and deep learning, we created the Resonate Voter Landscape, 9 previously unearthed segments of voters who differ predictably in key ways including: Priorities, Values, Policy positions, Candidate platform support, Voting history, Media consumption habits and more.
See the Platform in Action. Schedule a Personalized Demo Today!