Three Ways Fresh Data Will Make or Break Your 2021 @ 1:20 pm
Consumers faced a stunning pace of change in 2020. With 2021 shaping up to be equally uncertain, fresh consumer data remains critical to success in brand marketing and advertising. Tim Hyzdu, Resonate Executive Director, Insights and Analytics shares how in times of unpredictability, the freshest and deepest consumer data – in real-time and at scale – is the difference between success and failure.
About Digiday Brand Summit LIVE
Brands have been repeatedly tested to pivot faster, message more accurately and embody purpose. As they navigate the next stages of what their identities look like under those challenges, how are they reaffirming their commitments to consumers? What channels are they using to reach consumers and where are they seeing opportunity?
At Digiday’s Brand Summit LIVE, leading experts will share how they are strategizing for the year to reconnect and re-establish key relationships with consumers as they reaffirm their new and improved identities.