Brand marketers have had quite the tumultuous year. From having to scratch their content calendars due to the coronavirus, to supporting and participating in the Black Lives Matter movement, brands have had to show up in ways they hadn’t planned for. In only six months time, brand marketing has been totally flipped on its head. Now, marketers are yet again shifting their strategies as the political, social and technological environment changes around them — as well as reconsidering the way they target and connect with their audiences.
Join us at the Digiday Brand Summit LIVE where we’ll tackle all things marketing and diversity — from how tech has changed the way brands interact with audiences, to how their social responsibilities have become more important than ever. With the evolution of social platforms such as TikTok and boycotting Facebook, brands have more of an opportunity than ever to speak out for what they stand for.