Maximizing Audience Revenue with Data-Driven Storytelling
February 25 @ 12:30pm ET – 12:45pm ET
Effective storytelling requires a deep understanding of audience behavior at the program or platform level. But how can publishers adapt to emerging distribution channels and keep up with what viewers are watching and connecting with? Real-time, granular data.
A&E needed to understand their audience on a deeper level and provide advertisers with individual-level insights to inform storytelling and distribution. In the AI-driven Resonate Ignite Platform™, they tapped into deep, real-time audience data and delivered program- and distribution platform-specific insights. The result? Increased advertising yield and improved audience targeting.
Join Resonate expert Ray Faust, General Manager, Media and Entertainment, to learn how to use insights-based storytelling like A&E did to maximize revenue as streaming viewership continues to skyrocket in 2021.
About Digiday Publishing Summit Worldwide LIVE:
After a year of unexpected and unforecasted obstacles put publishers in survival mode, many are taking a step back, re-evaluating and strategizing as they hope for a more stable environment.
When they were throwing everything at the wall, what stuck? After a year of experimentation and moving faster than ever before, publishers are going back to the basics. What truths are they each operating with to see through another year?
At the Digiday Publishing Summit Worldwide LIVE, we’ll virtually discuss how publishers from around the world have emerged from the last year — of multiple crises — leaner, more agile and laser-focused on profit-driving business lines. We’ll offer insight into what lies ahead for publishers, including tackling retention, to redesigning the office space and driving up addressable audiences.