As agencies roll into 2022, two years after the onslaught of COVID-19, a new era of change is in full swing. Social channels are teeming with life and humor, ad budgets are seeing an increase across the board, and agency culture seems to be changing for the better. From targeting to measurement, agencies are tackling their data challenges full speed ahead as identity resolutions get worked out across the industry.
While business and revenues may be returning to normal — how are agencies ensuring that their DE&I initiatives are staying strong and keeping an authentic voice? How are they supporting their teams on hybrid workforces? How does the metaverse fit in? Join us at Digiday’s Media Buying Summit as we discuss the trials and successes of navigating these very important challenges.