In a turbulent macro–economic environment, how do you maintain and even accelerate growth and revenue? Strong data leadership is critical. It’s never been more important to have unparalleled data to paint the full picture of your customers and prospects. Rich, real-time data enhances your understanding of the whole person, improves the precision of your predictive models and results in more engaging marketing.
If you are using first-party data alone, or even combining it with typical third-party data, you may be missing the part of picture.
Join Truist Senior VP, Research and Market Intelligence Leader Scott Allen, and Resonate CMO Ericka Podesta McCoy for a discussion on how to:
– Enrich your data with banking-specific attributes to gain insights that matter
– Create a deeper understanding of what US consumers want from their banks
– Level up your research and targeting
– Meet your customers’ needs more efficiently and effectively
Register for our Fireside Chat to learn how to create a holistic picture with 248 up-to-date data elements to acquire – and retain – customers!