Today’s consumers care about issues much bigger than themselves. From socially conscious customers who renounce brands over political stances to eco-conscious shoppers willing to pay more for sustainable products, consumers have signaled the importance of tying their purchases to their values. Instead of ignoring these shifting preferences, winning brands are weaving purpose into their brand story.
Learn how rich, recent, predictive data on what your customers truly value can be turned into action, from Resonate CMO Ericka Podesta McCoy. You’ll find out:
- How AI-powered predictive data can support an actionable understanding of your audience at the human level
- How to apply a data-first approach to values-driven segmentation, personalization and targeting
- How to quickly improve your campaign performance by resonating with consumers who don’t leave a rich breadcrumb trail