Brands are demanding more from their agency partners than ever before. With their budgets in flux, agencies need to connect their efforts more directly with client needs by adding value in the technology they manage, the data they use and the services they offer. In economic uncertainty, rich, real-time consumer intelligence is critical.
Discover the secret to creating successful campaigns that help maintain and grow your client roster from Jonathan Ricard, chief strategy officer at Resonate. You’ll find out:
- The top three consumer segments you need to know to optimize campaign performance
- Why bolstering your data capabilities will provide an advantage in the current market
- How rich, recent data can drive strategy and empower client service teams to communicate more effectively