Pandemic to Privacy: Strengthening Consumer Understanding With AI-Powered Data
You’re facing challenges as a marketer. Externally, you’ve been on a pandemic roller coaster only to find yourself staring down the demise of cookies in 2022. Internally, you’re trying to unify, enrich, and segment your customer data, and reach new consumers who reflect your customers.
You’re measured on your ability to engage existing customers and acquire new ones. But, how do you do that in a disrupted landscape? To drive engagement, you need to connect with customers, and to connect, you need to understand. Resonate’s Ignite PlatformTM empowers marketers by enriching first- and third-party data with the fresh data from our proprietary National Consumer SurveyTM, giving you the ability to tap into new – and valuable segments.
In this webinar, From Coronavirus to Cookies: Strengthening Consumer Understanding With AI-Powered Data, you’ll learn:
- How the Ignite Platform not only gives you granular attributes scaled to 200 million U.S. consumers, it unifies the disparate data sources you already have
- How Resonate’s deep, dynamic data helps you discover new insights on your existing segments and uncover valuable audiences you didn’t know you had to understand and connect
- The plan to continue to strengthen data in a post-Google cookie world using a dual path approach involving universal identifiers and FLoCs
TMRE @ HOME is your not-so-serendipitous choice encounter with the best insights leaders from the world’s biggest brands.