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TMRE

June 7 @ 8:00 am - June 10 @ 5:00 pm

Pandemic to Privacy: Strengthening Consumer Understanding With AI-Powered Data

You’re facing challenges as a marketer. Externally, you’ve been on a pandemic roller coaster only to find yourself staring down the demise of cookies in 2022. Internally, you’re trying to unify, enrich, and segment your customer data, and reach new consumers who reflect your customers.

You’re measured on your ability to engage existing customers and acquire new ones. But, how do you do that in a disrupted landscape? To drive engagement, you need to connect with customers, and to connect, you need to understand. Resonate’s Ignite PlatformTM empowers marketers by enriching first- and third-party data with the fresh data from our proprietary National Consumer SurveyTM, giving you the ability to tap into new – and valuable segments.

In this webinar, From Coronavirus to Cookies: Strengthening Consumer Understanding With AI-Powered Data, you’ll learn:

  • How the Ignite Platform not only gives you granular attributes scaled to 200 million U.S. consumers, it unifies the disparate data sources you already have
  • How Resonate’s deep, dynamic data helps you discover new insights on your existing segments and uncover valuable audiences you didn’t know you had to understand and connect
  • The plan to continue to strengthen data in a post-Google cookie world using a dual path approach involving universal identifiers and FLoCs

About TMRE

TMRE @ HOME is your not-so-serendipitous choice encounter with the best insights leaders from the world’s biggest brands.

Spread across four days with short bursts of content each day to maximize live engagement and minimize disruption in work and life. Mark your calendar now to ensure you make the right choices- from what’s available in today’s insights ecosystem – research approaches, data decisions, collaborations and new and emerging MR tech.

Details

Start:
June 7 @ 8:00 am
End:
June 10 @ 5:00 pm
Event Category:
Website:
https://informaconnect.com/tmre-online/

Venue

Your Desk

Details

Start:
June 7 @ 8:00 am
End:
June 10 @ 5:00 pm
Event Category:
Website:
https://informaconnect.com/tmre-online/

Venue

Your Desk