It’s a time of massive social change. Consumers are banding together to support brands whose values align with theirs, and investors aren’t hesitating to divert assets to companies that show long-term ESG (environmental, social and governance) commitments. As a marketer, how can you proactively align with consumer values and adopt them authentically in your messaging?
The answer lies in recent, relevant data on what consumers genuinely value, which experts from Resonate will break down in the form of a marketer’s guide to personal values. You’ll find out:
- Why personal values are exceptionally reliable drivers of buying decisions today
- Ways to utilize AI-driven insights to create better connections throughout the entire customer lifecycle
- How to use personal values to deliver messaging that resonates with your target audience, strengthens brand loyalty and grows revenue