Over the past two years, there’s been a massive shift in consumer sentiment and the influences that shape a person’s buying and brand loyalty decisions. It’s less about demographics or general needs and preferences and more about a person’s overall worldview and how the larger macro-environment impacts the way they live. Resonate’s latest “The State of the Consumer” report identifies the states of consumer sentiment and shares how marketers can connect with the segments that will show up in their audiences this year.
Join Resonate CMO Ericka Podesta McCoy for a look at the findings, including the three states of consumer sentiment today’s marketers need to understand. You’ll find out:
- The core personal values that drive each segment’s decision making
- How purchasing behaviors, personal drivers and motivations can be translated into effective strategy, creative, product development and communication
- Why AI-driven brands are poised to keep up with brand loyalty trends and drive revenue growth in 2022