Two 35-year-old millennial moms stand before a brand. Are they the same?
If you’re using flat segments, yes. But, if your data is powered with dynamic, AI-driven insights to reveal a holistic picture of your consumers as humans, no. One woman is a suburbanite who utilizes online grocery orders and views family time as the best part of the day. The other is a city dweller who works full-time, values excitement, was recently vaccinated, and can’t wait to resume travel. These women are not the same –– and you can’t speak to them as if they are.
That’s why we’re asking you to Throw Out Stale Segments and Say Hello to an AI-Driven Future. During this webinar, Forrester principal analyst Brandon Purcell will explain how insights-driven companies are throwing out their antiquated, stale segmentation in favor of deep, individual-level personalization based on granular customer knowledge.
In this webinar, you’ll learn:
- The difference between consumer segmentation and customer segmentation
- How AI-driven consumer segmentation puts insights-focused companies at the forefront
- Personalization strategy you can use to deliver relevant, hyper-targeted messaging at scale