Wed, May 13, 2020 1:00 PM – 2:00 PM EDT
As global pandemic disrupts publishers’ and media companies’ strategies around customer base and ad sales, simply stabilizing business in the weeks and months to come will take innovation and strong partnerships. In today’s connected ecosystem, A.I. and continuous consumer research will be two tools critical to gaining the real-time insights that can help media enterprises retain, attract and communicate with consumers during and following the crisis.
Join Resonate CMO Ericka McCoy, on May 13 at 1 p.m. EST, along with marketing and insights leaders from media and entertainment enterprises from across the country, for a frank discussion on rapidly emerging consumer trends in media consumption, travel, dining (now in, rather than out), digital engagement and more.