The tried-and-true consumer data and insights that you’ve been using for new business pitches aren't going to work for you any longer. Clients don’t want the same old demographics and stale psychographics. Instead, you can go deep and dive into the core personal values that demonstrate not only what a person does, but why and […]
The tried-and-true consumer data and insights that you’ve been using for new business pitches aren't going to work for you any longer. Clients don’t want the same old demographics and stale psychographics. Instead, you can go deep and dive into the core personal values that demonstrate not only what a person does, but why and […]
Healthcare marketers have always been up against tightly protected walled gardens, limiting their ability to leverage medical and healthcare data. It has led to a conundrum of the most personalized of interactions having the least personalization. Resonate Health is setting out to change that. In this webinar, we’ll show you our groundbreaking, comprehensive, and scaled […]
Healthcare marketers have always been up against tightly protected walled gardens, limiting their ability to leverage medical and healthcare data. It has led to a conundrum of the most personalized of interactions having the least personalization. Resonate Health is setting out to change that. In this webinar, we’ll show you our groundbreaking, comprehensive, and scaled […]
Healthcare marketers have always been up against tightly protected walled gardens, limiting their ability to leverage medical and healthcare data. It has led to a conundrum of the most personalized of interactions having the least personalization. Resonate Health is setting out to change that. In this webinar, we’ll show you our groundbreaking, comprehensive, and scaled […]
Healthcare marketers have always been up against tightly protected walled gardens, limiting their ability to leverage medical and healthcare data. It has led to a conundrum of the most personalized of interactions having the least personalization. Resonate Health is setting out to change that. In this webinar, we’ll show you our groundbreaking, comprehensive, and scaled […]
OTT viewership is continuing to climb, but the industry is facing a reckoning. Streaming doesn’t look like it did 6 months ago — or like it will 6 months from now — and its consumer, not media companies, that are leading the charge. That’s why advertisers are looking to you for guidance, and the key […]
OTT viewership is continuing to climb, but the industry is facing a reckoning. Streaming doesn’t look like it did 6 months ago — or like it will 6 months from now — and its consumer, not media companies, that are leading the charge. That’s why advertisers are looking to you for guidance, and the key […]
OTT viewership is continuing to climb, but the industry is facing a reckoning. Streaming doesn’t look like it did 6 months ago — or like it will 6 months from now — and its consumer, not media companies, that are leading the charge. That’s why advertisers are looking to you for guidance, and the key […]
OTT viewership is continuing to climb, but the industry is facing a reckoning. Streaming doesn’t look like it did 6 months ago — or like it will 6 months from now — and its consumer, not media companies, that are leading the charge. That’s why advertisers are looking to you for guidance, and the key […]
It’s a time of massive social change. Consumers are banding together to support brands whose values align with theirs, and investors aren't hesitating to divert assets to companies that show long-term ESG (environmental, social and governance) commitments. As a marketer, how can you proactively align with consumer values and adopt them authentically in your messaging? […]
It’s a time of massive social change. Consumers are banding together to support brands whose values align with theirs, and investors aren't hesitating to divert assets to companies that show long-term ESG (environmental, social and governance) commitments. As a marketer, how can you proactively align with consumer values and adopt them authentically in your messaging? […]
It’s a time of massive social change. Consumers are banding together to support brands whose values align with theirs, and investors aren't hesitating to divert assets to companies that show long-term ESG (environmental, social and governance) commitments. As a marketer, how can you proactively align with consumer values and adopt them authentically in your messaging? […]
It’s a time of massive social change. Consumers are banding together to support brands whose values align with theirs, and investors aren't hesitating to divert assets to companies that show long-term ESG (environmental, social and governance) commitments. As a marketer, how can you proactively align with consumer values and adopt them authentically in your messaging? […]
In a turbulent macro–economic environment, how do you maintain and even accelerate growth and revenue? Strong data leadership is critical. It’s never been more important to have unparalleled data to paint the full picture of your customers and prospects. Rich, real-time data enhances your understanding of the whole person, improves the precision of your predictive […]
Summary: Keeping up with your competitors is outdated. In 2023, brands that thrive will focus on keeping pace with consumers and meeting their dynamic expectations. That means easily identifying and connecting with your target audiences with insightful stories and rich “characters” based on who your customers truly are and what matters to them today. The […]
Data is Key to Finding New Clients Who are Ready to Invest Compared to just last month, more Americans are now ready to spend and to save.* These insights drawn from real-time data are key to devise strategic campaigns to attract new clients or increase the value of existing clients’ portfolios. With rich, robust real-time […]
Today’s consumers care about issues much bigger than themselves. From socially conscious customers who renounce brands over political stances to eco-conscious shoppers willing to pay more for sustainable products, consumers have signaled the importance of tying their purchases to their values. Instead of ignoring these shifting preferences, winning brands are weaving purpose into their brand […]
Hear from Part and Sum CEO and founder Jim Babb, along with Resonate, for a look at how their partnership accelerated the campaign’s speed to insight. You’ll find out: How to fill in data gaps from social platforms using key differentiators Tips to use human-powered insights to better align on creative and messaging Strategies to […]
ANA Analytics, Data Science & Measurement Committee Open Hose presented by ANA & Resonate Hosted by Pandora Location: Pandora New York, NY Tuesday June 20 10am-4pm ET REGISTER
It’s more difficult than ever to get a holistic understanding of consumers. They’re shopping differently. They care about issues much bigger than themselves. First-party data alone doesn’t go deep enough. How do you really know who your customers, prospects and unknown prospects are? The key is effective use of AI, which can allow brand marketers […]
CERTIFICATION TRAINING PROGRAM The new skills now required to increase the agency’s value by more effectively addressing each client’s most pressing business needs. REGISTER
You improve your ability to become a stronger strategic partner to clients and prospects when armed with a grasp of the most significant consumer trends. In fact, strategy and insight are at the core of generating big new ideas to grow current accounts and win more new business. With this in mind, Jonathan will walk […]
Today’s consumers expect personalization. They want brands to know who they are, what they need and why they need it — sometimes even before they do. To generate these highly nuanced, personalized experiences, brands across industries are leveraging AI to gather a more complete and detailed understanding of their customers and what motivates them to […]
AI is everywhere, and it’s changing the way we work, create and consume content and so much more. The 2024 election cycle will be no exception, so you need to be prepared for how AI will inevitably impact the political landscape, and—more importantly—how you can use it to your advantage. After all, winning elections in […]
Fresh, privacy-safe AI-powered data reveals the intelligence marketers need to understand customer behaviors & sentiment across generations today. Understanding the whole customer and what motivates them to buy is imperative for better messaging, creative and targeting at every stage of the customer lifecycle. Find out how hyper-relevant attribution enriches a multichannel media planning strategy for […]
We are excited to have you join us as we partner with Forrester for this insightful event! Event Details: Title: Navigating the AI Moment: Implications for Customer Analytics Date: Tuesday December 5, 2023 Time: 1:00pm EST REGISTER In today's rapidly evolving business landscape, AI is at the forefront, revolutionizing the field of customer analytics. […]
2024 is here at last! Join us LIVE on January 24 at 3pm for our unveiling of the top 10 voter segments you need to win in 2024. Resonate’s Director of Research Brent Waddington will reveal the critical voter segments that your campaign needs to understand and connect with ahead of primaries — and webinar registrants […]
In today’s ever-evolving B2C environment, AI stands as a driving force reshaping the marketing domain, particularly in audience segmentation and targeting. Capitalizing on AI's potential is essential for efficient and effective growth in 2024, fundamentally altering the domain of insights and analytics. Join Zeid, a distinguished Forrester Business Insights and Customer Data and Analytics Analyst, […]
Speaker: Ericka Podesta McCoy, Chief Marketing Officer, Resonate In an era dominated by digital media, harnessing the potential of AI is not just a choice but a necessity for optimizing media performance. As we navigate an evolving digital landscape, the demand for actionable strategies becomes increasingly pivotal. Join us to discover how harnessing the power […]