We live in a dynamic time of perpetual disruption. Success in this new age requires brands and agencies to be nimble and embrace the need to constantly iterate and adapt their organizational design, talent development, technologies, and go-to-market strategies. Join us at 4A’s Decisions 2023 for 2 days of learning and exploring ways that agencies […]
In a turbulent macro–economic environment, how do you maintain and even accelerate growth and revenue? Strong data leadership is critical. It’s never been more important to have unparalleled data to paint the full picture of your customers and prospects. Rich, real-time data enhances your understanding of the whole person, improves the precision of your predictive […]
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Summary: Keeping up with your competitors is outdated. In 2023, brands that thrive will focus on keeping pace with consumers and meeting their dynamic expectations. That means easily identifying and connecting with your target audiences with insightful stories and rich “characters” based on who your customers truly are and what matters to them today. The […]
Insights are being generated but in some cases are not being used. The first assumption is that these insights aren't actionable. Which of course might be the case. But why are these insights not actioned? There is a disconnect between people who are utilizing the insight and those providing insights. We discuss how best to […]
Data is Key to Finding New Clients Who are Ready to Invest Compared to just last month, more Americans are now ready to spend and to save.* These insights drawn from real-time data are key to devise strategic campaigns to attract new clients or increase the value of existing clients’ portfolios. With rich, robust real-time […]