Swing and Democratic Voters Concerned with Healthcare and Job Creation while Republican Voters Focused on Fiscal Policies
October 02, 2014 09:59 AM Eastern Daylight Time
RESTON, Va. — (BUSINESS WIRE) — Resonate, the only company that empowers political campaigns and issue advocacy organizations to act on why people make decisions, today released new insights on the voting patterns and key issues for Georgia voters this election season. Healthcare is the issue most commonly cited by swing voters, with 47 percent signifying its importance when evaluating a candidate. Job creation is close behind with 45 percent, just edging out government spending polices with 44 percent. Swing voters, those who cast votes across party lines, make up 23 percent of Georgia’s voters. Democratic voters are 32 percent of the state’s registered voters, while 38 percent vote Republican, and 7 percent other.
“But it’s less important to swing voters – only 28 percent say it’s key to their support of a candidate. To win these votes, both parties need to address the issues Georgia’s swing voters care about most.”
Most of Georgia’s Democratic voters, 60 percent, look at a candidate’s stance on job creation. Healthcare policies are also critical for 59 percent of Democratic voter, as well as a candidate’s position on education policy (56%). Republican voters look to a candidate’s platform on government spending (62%), balanced budget (49%), and defense/military (43%).
“With 12 military bases in Georgia, it’s not surprising to see military and defense policies rank highly for Republican voters,” said Bryan Gernert, Resonate CEO. “But it’s less important to swing voters – only 28 percent say it’s key to their support of a candidate. To win these votes, both parties need to address the issues Georgia’s swing voters care about most.”
Resonate found that voting patterns and issues within Georgia’s 1st Congressional District are nearly identical to statewide averages. Top issues remain the same, though distributed slightly differently.
To learn more about the views and voting patterns of Georgia voters, please visit: blog.resonateinsights.com/georgia-voters
Resonate is the only company to empower brand, political and cause marketers to identify and engage with audiences based on the reasons behind people’s actions. Combining the latest big data technologies with proven research and analytic techniques, Resonate powers motivation-based analytics and targeting across all digital media channels. The ability to deliver advertising based on an individual’s social and personal values and product purchase preferences, goes beyond simple demographics to achieve greater engagement, campaign results and customer insight. For more information visit http://www.resonateinsights.com.
Brett Spiegel, 212-205-2154