Republican and Swing Voters Agree on Importance, but Ranks 8th for Democratic Voters

October 16, 2014 08:04 AM Eastern Daylight Time

RESTON, Va. — (BUSINESS WIRE) — Resonate, the only company that empowers political campaigns and issue advocacy organizations to act on why people make decisions, today released new insights on the voting patterns and key issues for Colorado voters this election season. Government spending is the issue most commonly cited by 60 percent of Republican voters, 49 percent of Swing voters, and just 31 percent of Democratic voters when evaluating a candidate’s platform. Democratic voters comprise 29 percent of the state’s registered voters, Republican voters are 36 percent and Swing voters – those who cast votes across party lines – make up 25 percent, while 10 percent cite “other.”

“Statewide, Republican and Swing voters hold similar views on the relative importance of the issues within a candidate’s platform”

For Democratic voters, 56 percent prioritize a candidate’s platform on healthcare policies, 48 percent on education and 43 percent on job creation. In addition to government spending, 56 percent of Colorado’s Republican voters consider balanced budget policies and 51 percent consider defense/military policy. Other top issues for Swing voters are job creation (47%) and balanced budget policies (42%).

“Statewide, Republican and Swing voters hold similar views on the relative importance of the issues within a candidate’s platform,” said Bryan Gernert, Resonate CEO. “But in Colorado’s 5th Congressional District, which skews more conservative, Swing voters are more closely aligned with Democratic voters. The Swing voters still cite government spending as a key issue, but healthcare outranks balanced budget in priority for many. And healthcare is the top concern for 58 percent of Democratic voters in CO-5.”

Democratic voters in CO-5 make up 29 percent of the district’s voters and prioritize healthcare (58%), job creation (49%), and education policies (43%). Platform issues for Republican voters, who comprise 36 percent of the district’s electorate, are consistent with statewide averages. Key issues for Swing voters, 27 percent of the district, are government spending (47%), healthcare (44%), and job creation (44%).

To learn more about the views and voting patterns of Colorado voters, please visit:

About Resonate:

Resonate is the only company to empower brand, political and cause marketers to identify and engage with audiences based on the reasons behind people’s actions. Combining the latest big data technologies with proven research and analytic techniques, Resonate powers motivation-based analytics and targeting across all digital media channels. The ability to deliver advertising based on an individual’s social and personal values and product purchase preferences, goes beyond simple demographics to achieve greater engagement, campaign results and customer insight. For more information visit


Brett Spiegel, 212-205-2154