Regardless of the business you are in, it is critical to know what Millennials value – as individuals – versus targeting them as one broad group based on their generational demographic. How people select products and where they go to get their information is important to any brand, in any industry. This means understanding the psychographics of what they individually prioritize most when making purchasing decisions.
These subtle nuances can make a huge difference when it comes to reaching key purchasers, such as segments within the Millennial generation, with the right messaging and creative. Our latest infographic highlights the differences in what Millennials find important when making car choices depending on their age and gender.
To gain even further insight into Millennials’ decision-making factors and purchase drivers, you can also reference our additional infographics on:
- Millennial Media Consumption Habits
- Millennial Product Preferences
- Millennial Retail Preferences
- Millennial Travel Habits
Get in touch with us today! We can help you improve your segmentation strategies and activation plans for any audience using our real-time consumer intelligence that can help you better target, engage and convert buyers in the coming months.