Government Spending and Healthcare Critical to Swing Voters, while Immigration tops concern in the 4th Congressional District

October 09, 2014 08:04 AM Eastern Daylight Time

RESTON, Va.— (BUSINESS WIRE) — Resonate, the only company that empowers political campaigns and issue advocacy organizations to act on why people make decisions, today released new insights on the voting patterns and key issues for Illinois voters this election season. Job creation is the issue most commonly cited by 56 percent of Democratic voters, 46 percent of Republican voters, and 48 percent of swing voters when evaluating a candidate’s platform. Swing voters – those who cast votes across party lines – make up 28 percent of Illinois’ voters. Democratic voters are 37 percent of the state’s registered voters, while 26 percent vote Republican, and 10 percent other.

“Voters in Illinois are clearly concerned about job creation. Candidates need to reinforce why their plan is the best suited to address that issue”

In addition to job creation, 45 percent of Illinois’ swing voters consider a candidate’s platform on government spending and 44 percent look at their healthcare policy. Illinois’ Democratic voters other top issues are healthcare (58%) and education (44%) policies. On the other side of the aisle, 62 percent of Republican voters prioritize government spending and balanced budget policies (54%).

“Voters in Illinois are clearly concerned about job creation. Candidates need to reinforce why their plan is the best suited to address that issue,” said Bryan Gernert, Resonate CEO. “But in the 4th Congressional District, which is largely Hispanic, immigration policies rank higher with Republican voters. Job creation actually falls out of the top 5 issues these voters care about. Understanding that shift is critical for candidates to recognize when communicating with constituents in IL-4.”

Swing voters in Illinois’ 4th Congressional District, who comprise 24 percent of the district’s electorate, cite job creation (45%), education (42%), and balanced budget (40%) as top platform issues. Democratic voters make up 43 percent of the district’s voters with key issues consistent with statewide Democratic voters. Republican voters, just 25% of IL-4’s voters, prioritize government spending (53%), balanced budget (46%), and immigration (43%) policies.

To learn more about the views and voting patterns of Illinois voters, please visit:

About Resonate:

Resonate is the only company to empower brand, political and cause marketers to identify and engage with audiences based on the reasons behind people’s actions. Combining the latest big data technologies with proven research and analytic techniques, Resonate powers motivation-based analytics and targeting across all digital media channels. The ability to deliver advertising based on an individual’s social and personal values and product purchase preferences, goes beyond simple demographics to achieve greater engagement, campaign results and customer insight. For more information visit


Brett Spiegel, 212-205-2154