RESTON, Va.— (BUSINESS WIRE) — Resonate, the only marketing intelligence company that delivers media and analytics based on “why” consumers make decisions, has become a corporate member of the Digital Analytics Association (DAA).
“We are excited to add to this effort Resonate’s ability to understand and act on human motivations.”
Founded by digital analytics industry leaders in 2004 as the Web Analytics Association, the mission of the DAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry.
“The DAA is playing a critical role in helping businesses better understand the value of analytics and insights,” said Bryan Gernert, Resonate CEO. “We are excited to add to this effort Resonate’s ability to understand and act on human motivations.”
Resonate’s unique approach goes beyond traditional targeting criteria such as demographics and interests to let marketers understand “why” audiences take action. The company makes it simple for marketers to put this knowledge to work to create positive results for marketing initiatives and political campaigns. Advocacy groups, major corporations and political campaigns use Resonate’s values-based data to target campaigns based on viewers’ values such as patriotism, environmentalism, taste for luxury, or interest in innovation.
With a strong history of dedication to the promotion of a global understanding of digital analytics, the DAA creates an informed and involved digital analytics community through the connection and empowerment of its members. The organization has more than 3,000 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at: www.digitalanalyticsassociation.org.
About Resonate:
Resonate lets advertisers and marketers better understand and reach audiences by revealing the motivation behind purchase decisions or support for a cause or candidate. Resonate allows marketers to build rich consumer profiles to power marketing and online advertising campaigns and gain actionable consumer insights before, during and after execution. Resonate powers the campaign performance of leading brand and political advertisers. The company is headquartered in Reston, VA, with offices in Chicago, Los Angeles, New York City, and Washington, D.C.