Resonate Gives Marketers ‘High Resolution’ Insights into Consumer Segments Based on Their Underlying Motivations and Values Via Integration to Oracle Data Management Platform
Reston, VA – May 23, 2016 – Resonate, a leading provider of intelligence-to-activation technology that helps consumer brands connect more deeply with their customers, today announced that its consumer intelligence application is now available on the Oracle Marketing AppCloud.
Resonate Analytics now integrates with Oracle Data Management Platform (Oracle DMP) to provide marketers with insights into their current customers’ motivations, values, media consumption habits and thousands of other attributes to give them the deepest possible understanding of their audience and improve the effectiveness of their marketing. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.
Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.
Resonate enables Oracle Marketing Cloud customers to easily send segments from their Oracle DMP to Resonate and then use Resonate’s deep analytics to get a more complete view of their customers and prospects. Thereafter, Oracle Marketing Cloud customers can utilize the Resonate platform to create additional custom segments focused on achieving the goals of brand marketers online, such as driving persuasion and engagement with desired consumers. Armed with these insights, customers can then ship their super-charged segments back into Oracle DMP for activation.
Resonate operates one of the nation’s largest ongoing, census-scale survey of online adults, surveying hundreds of thousands of adults each year. Through Resonate’s automated research infrastructure, this data is combined with massive scale online behavioral data describing the online population. The result helps improve depth of understanding of consumers, including a rich psychographic profile of consumer motivations and values to help brands move past traditional demographic or behavioral segments and understand why people engage with specific brands, products, services or causes.
“Marketers can combine their own first party data housed in Oracle Data Management Platform with Resonate’s data to better understand what’s unique about their customers,” said Joel Pulliam, Chief Product Officer at Resonate. “This knowledge can be leveraged to inform the marketing strategy, the creative design and messaging strategy, and ultimately to build look-alike audiences for scaled advertising activation. Better segments drive more engagement, persuasion and results.”
Oracle Marketing Cloud customers can visit Resonate in the Oracle Cloud Marketplace to install the application and begin implementing Resonate in Oracle Marketing Cloud.
Resonate offers a powerful consumer intelligence-to-activation technology that has helped hundreds of clients more fully understand and connect with consumers based on the underlying motivations and values that drive their decisions to buy or support certain brands and products.
Founded in 2008 and headquartered in Reston, Virginia, Resonate is privately held and backed by Revolution Growth, Greycroft Partners, and iNovia Capital. For more information, please visit www.resonate.com.
About Oracle Marketing AppCloud
Oracle Marketing AppCloud expands the industry’s most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.
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