Resonate’s CEO, Bryan Gernert, was interviewed by ANA to discuss the future of mobile marketing and real-time mobile strategy.

Here are just a few of Gernert’s takeaways for marketers as they wrap up 2017 and plan for 2018:

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  • Mobile video is a trend – not a fad – and we will see a lot more in the future.
  • Understand mobile users as people, not devices.
  • Identify underlying values, motivations and purchase drivers – at a person level – will better inform creative, messaging and targeting and reduce ad waste.
  • Location isn’t just a principle in real estate. Measuring usage is the tip of the iceberg.

You can read the full article here and understand critical aspects of developing a mobile first strategy.