Resonate’s CEO, Bryan Gernert, was interviewed by ANA to discuss the future of mobile marketing and real-time mobile strategy.
Here are just a few of Gernert’s takeaways for marketers as they wrap up 2017 and plan for 2018:
- Mobile video is a trend – not a fad – and we will see a lot more in the future.
- Understand mobile users as people, not devices.
- Identify underlying values, motivations and purchase drivers – at a person level – will better inform creative, messaging and targeting and reduce ad waste.
- Location isn’t just a principle in real estate. Measuring usage is the tip of the iceberg.
You can read the full article here and understand critical aspects of developing a mobile first strategy.