Industry Veterans Fill Vital Positions to Drive New Growth for
Advanced Consumer Intelligence Platform
RESTON, V.A. – April 24, 2018 – Resonate, the leading provider of consumer intelligence and insights for marketers, today announced three key additions to its executive team. These new hires were made to strengthen the company’s growth and generate broad awareness for its data-driven solutions designed to drive business decisions based on a deep understanding of the consumer that extends beyond basic attributes like demographics and psychographics to reveal a unique understanding of human motivations. Veteran publishing executive Ray Faust has joined the company as General Manager of Resonate’s Publisher and Entertainment vertical, Ed Choi has joined as Senior Vice President of Customer Success, and Ericka Podesta McCoy has joined the company as Senior Vice President of Marketing.
These key hires strengthen Resonate’s executive team at a time when the company is experiencing tremendous growth in its SaaS business and redefining the consumer intelligence marketing landscape. Resonate’s Artificial Intelligence (AI)-driven platform is the first industry solution to apply science and technology toward the art of understanding the complexity of human motivations—the true why—behind consumer behavior. At a time when CMOs are struggling to gain and act on a deeper understanding of their audience that crosses all channels, Resonate is the only insights platform that provides a continuously updated view of the consumer, cross-channel engagement and ongoing analysis helping marketers make better decisions and create unique customer experiences that drive growth.
Faust, who most recently spent eight years leading national and emerging media sales at Star Tribune Media Co., will lead solutions and sales efforts for Resonate within the publishing community. With Faust’s appointment, Resonate—best known for its SaaS-enabled intelligence solutions for marketers—deepens its commitment to helping publisher and entertainment customers deploy the market-leading technologies in pursuit of their primary goals: delivering more effective solutions to their advertising partners through more precise media engagement, and driving their own subscriber acquisition efforts with the same rich, single-source data describing hundreds of millions of U.S. consumers.
Choi, who has spent the past 20 years driving strategic growth initiatives with companies such as Hewlett Packard Enterprise, Verizon, Accenture and VeriSign, is charged with fostering client success with Resonate’s SaaS business. In his new role, he will focus on client retention and expansion by ensuring Resonate’s industry-leading clients achieve their business objectives by applying unique insights from the Resonate platform.
Meanwhile, McCoy — whose previous roles include leading marketing strategy, acquisition and retention for companies including Marriott and Sprint — joins Resonate at a crucial time in the company’s growth, as deficiencies in traditional customer intelligence and disparate platforms are sparking growing demand for the unique intelligence, engagement and analysis technology delivered by Resonate. Most recently Vice President of Marketing for Global Campaigns at OpenText, McCoy brings a unique depth of insights into the marketing of advanced data-driven platforms to the Resonate team.
“We’re excited to be adding three respected industry veterans to the Resonate team at this time of unprecedented demand for our unique consumer intelligence insights and engagement platform,” said Bryan Gernert, Chief Executive Officer of Resonate. “Marketers’ need for deeper, real-time insights into their customers and prospective customers has never been greater. Today’s CMO is tasked with redefining the customer experience around their brands, and that requires an understanding that goes much deeper than your standard consumer profile. Resonate’s unique ability to discover these critical human insights, and then drive engagement across the marketing department within one platform, is changing how our customers make decisions and accelerating positive outcomes for our clients.”
Resonate is a pioneer in Consumer Intelligence Marketing, delivering deep understanding, dynamic insights, cross-channel engagement and analysis in a single, simple-to-use SaaS platform. The Resonate Consumer Graph encompasses 7,000 attributes, including values, motivations, and other psychographics, describing more than 175 million US consumers. Hundreds of companies have used Resonate to reveal and engage “The Human Element,” a deeper understanding of their target audience, that extends beyond traditional demographics, psychographics and behavioral data to uncover the why – the values and motivations that drive consumer decisions to buy or support certain brands, products or causes. Empowered by this unparalleled understanding, leading brands, agencies and organizations identify, engage and continuously analyze these audiences, achieving unbreakable relationships that drive growth and increase customer lifetime value.
Headquartered in Reston, Virginia, Resonate is privately held and backed by Argentum Capital Partners, Revolution Growth, Greycroft Partners and iNovia Capital. For more information, please visit www.resonate.com.
As reported on Global Newswire on 4.24.18: Resonate Strengthens Executive Bench with Three Key Hires