Geographic Audiences & Insights

Get Insight Into Your Customer’s Geographic Footprint

View city or county level insights for your audiences & identify potential expansion opportunities. Leverage Geographic Insights to understand what portion of your target audience lives within specific regions.

Understand how to speak to consumers living in a certain city, county or custom geographic footprint. Gain city or county level insights to identify the best cities to reach your target audience.

Geographic Audiences & Insights
allows you to:

Identify new markets for potential customer expansion and competitive conquesting.

Gain a deeper understanding of how to speak to customers living in or frequently visiting specific areas.

See how your personas are performing against your specific geographic regions.

Identify and prioritize key geographies to find more customers, voters or advocates.

Inform your marketing strategy based on which audiences live in which regions.

Why use Geographic Audiences & Insights?


Develop an unparalleled understanding of your audience leveraging our 9,000 attributes on values, motivations, psychological drivers and more.


See how your personas are performing against your specific geographic regions.


Generate insights for distinct groups of consumers to understand what makes them unique.


We collect 10 billion behavioral events on a daily basis, providing deep reach into specific geographic areas.

How do Geographic Audiences work?

Define Geographies

You provide Resonate with specific geographies (eg, cities, counties or a custom footprint) for the analysis.

Identify Resonate IDs

We identify the Resonate IDs that reside within your specific geography.

Publish Audience

We publish the audiences into your Resonate account.

View Insights + Activate

Use over 9,000 attributes to analyze your audience, then activate against them.

Like What You See?

Resonate’s easy-to-use consumer insights platform is ready to go for your teams. It’s time to gain a deeper understanding of your customers and your competitor’s customers.

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