Know More About Your Mobile Audiences

Uncover insights and develop a deep understanding of your mobile audiences by analyzing them in the Resonate platform.

Make your lists of Mobile Ad IDs available in the Resonate platform for enhanced segmentation, analysis, and activation. Understand people who visited a specific mobile app, visited a specific section of interest within a mobile environment or a custom segment of Mobile Ad IDs.

Mobile Audience Insights
allows you to:

Develop a deep understanding of your mobile audiences and mobile app users by leveraging Resonate’s 9K insights on values and motivations, psychological drivers, purchase intent, and more.

Understand how and where your mobile audiences consume media so you can create more relevant and meaningful mobile campaigns – reaching your target audiences more efficiently.

Enhance your mobile customer segments with Resonate attributes for deeper understanding and more precise targeting.

Target your mobile audiences via Retargeting or Look-alike Modeling directly from the Resonate platform.

Why Use Mobile Audience Insights?

IN-DEPTH INSIGHTS

Analyze your mobile audiences using over 9,000 insights, including psychological drivers and motivators, hobbies and product preferences attributes.

QUICK TURNAROUND

Your data will be ready for segmentation and analysis in the Resonate platform in 5 business days.

ACTIVATE

Once your mobile audiences are available in the Resonate platform, target them via Retargeting or Look-alike Modeling.

SCALE

Once your mobile audiences are available in the Resonate platform, target them via Retargeting or Look-alike Modeling.

What can I do with Mobile Audiences?

Once we have converted your list of Mobile Ad IDs (MAIDs) to Resonate IDs, and created a mobile audience in your Resonate account, use over 9,000 insights to gain a deeper understanding of your mobile consumers. Further segment your mobile audience by adding Resonate attributes to your audience – so you can analyze your mobile consumers who value spending time with family, or who are price conscious. Better inform your overall marketing strategy and specifically your mobile marketing strategy by understanding your heavy, medium or light customers. Better inform your media planning by uncovering insights about how and where your mobile audience consumes media. For example, are they more likely to be Spotify users or Pandora users? Do they listen to Podcasts? Are they cord cutters? Armed with this knowledge, you’ll be able to target your audience on channels that are meaningful to them.

How does the process work?

Identify your List

You give us a list of Mobile Ad IDs (MAIDs) of people who visited a specific mobile app, section of interest within a mobile environment or a custom segment using MAIDs.

Map IDs

We map your MAID file to identify the Resonate IDs through a cross-device graph.

Create Audience

We then take the list of Resonate IDs and create an audience in your Resonate account.

View Insights + Activate

Your mobile audiences are available in your Resonate account for analysis and activation.

Resonate Works for You

Resonate’s easy-to-use consumer insights platform is ready to go for your teams. It’s time to gain a deeper understanding of your customers and your competitor’s customers.

© Copyright - Resonate