Call On Those Who Are Raising Their Hand

Leverage Data Science to identify intender audiences that appear to be raising their hand based on their behaviors.

Engage with our Professional Services and Data Science teams to identify a pool of people who completed a desirable event with you – such as an application, purchase, request for information, etc – and then look at their behavioral data to understand what they did leading up to that event. A custom intender behavioral profile is created to find more people in-market. In-market audiences are created and placed in your Resonate account for insights and activation.

Moment of Truth Audiences
allows you to:

Activate against in-market audiences made especially for you leveraging your custom intender behavioral profile built by Resonate Data Science.

Influence customers at key points in their decision journey – narrowing their consideration set and shortening your marketing funnel.

Learn what experiences your in-market audience values most to drive your creative and messaging decisions.

Identify consumers lower in your marketing funnel as they’re closing in on a decision.

Observe your in-market audience’s “media diet” to inform media planning.

Why Use Moment of Truth Audiences?

IN-DEPTH INSIGHTS

10 billion behavioral events a day collected across hundreds of thousands of domains help inform your custom intender behavioral profile.

FRESH DATA

In-market audiences can be updated weekly or monthly with new IDs and in-market definition is reviewed every 6 months for accuracy.

ACTIVATE

Influence customers at key points in their decision journey – narrowing their consideration set earlier.

SCALE

Leverage hundreds of thousands of in-depth interviews, enriched with media behaviors and modeled out to the online population.

How Does Moment of Truth Audiences work?

Tag Implementation

We work with you to place a Tag on the desirable event so we can capture consumer’s Resonate ID.

In-Market Definition

Once enough data has been collected, our Data Science team looks at the past behavioral data of people leading up to the event and defines a custom set of behaviors that predict that someone is in-market.

Audience Creation

We will identify Resonate IDs that exhibit these behaviors and create an audience of in-market consumers in your Resonate account.

View Insights + Activate

Use in-market audiences for insights to help drive content strategy, creative, messaging and media planning and for activation.

Audience + Data Refresh

Audiences are updated weekly or monthly with new Resonate IDs and the in-market definition is reviewed every 6 months for accuracy.

Resonate Works for You

Resonate’s easy-to-use consumer insights platform is ready to go for your teams.
It’s time to gain a deeper understanding of your customers and your competitor’s customers.

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