In: ad campaigns

Actionable Measurement: Surveying Now Resonates With Google Too
March 19, 2014

By Chris Cox,¬†Director of Client Strategy & Insight Google recently made headlines in the advertising world by announcing a partnership with…

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Your Audience Is Not Who You Think It Is
March 29, 2011

Many advertisers have a hard time reaching their true audiences online.¬† Often, advertisers spend considerable time and effort refining their audience…

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