In: ad targeting

Look-alike Targeting’s New Frontier
November 20, 2015

This past summer, Facebook announced that advertising had come to Instagram, which will enable advertisers to scale their Facebook campaigns considerably….

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[Infographic] How Life Stages Influence Women’s Online Interests and Activities
June 9, 2014

Like most men, marketers have long struggled to understand women. Some women may say that a little mystery is a good…

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A Marketer…Who Is a Mom
May 9, 2014

By Kellye Wishard, Marketing Director As a marketer, working for Resonate is something of a dream come true. I have access…

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TubeMogul and Resonate Partner to Offer Values-Based Ad Targeting
November 18, 2013

Brands can achieve higher completion rates by understanding the motivations that drive its viewers. By Troy Dreier, StreamingMedia November 18, 2013…

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Resonate Significantly Expands Sales Effort to Meet Growing Demand for Motivations-Based Ad Targeting and Analytics
October 10, 2013

October 10, 2013 09:50 AM Eastern Daylight Time RESTON, Va.–(BUSINESS WIRE)–Resonate, the only marketing intelligence company that delivers media and analytics…

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2013, the Year Ad Targeting Shifts Gears
February 7, 2013

by Bryan Gernert on February 7th, 2013 at 7:00 am, iMedia Connection Digital advertising and marketing has evolved tremendously in just the past…

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