In: audience targeting

Traditional Political and Advocacy Targeting Limitations Eliminated with Launch of Resonate Analytics
May 14, 2014

Next Generation Audience Understanding and Engagement Include Motivations and Issues Positions, Building on Traditional Demographic & Behavior Filters May 14, 2014…

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Why Consumers Become Customers
May 6, 2014

By Siobhan Miller, Director of Product Management, Marketing Analytics Embrace the “Why” If you’ve spent any significant time around preschoolers, you’ll…

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Actionable Measurement: Surveying Now Resonates With Google Too
March 19, 2014

By Chris Cox, Director of Client Strategy & Insight Google recently made headlines in the advertising world by announcing a partnership with…

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Putting a Bow on 2013
December 30, 2013

Back in February, we boldly predicted that 2013 would be “the year that ad targeting would shift gears.” Let’s play Monday…

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