In: Auto

Infographic: Millennial Auto Preferences
March 30, 2017

Regardless of the business you are in, it is critical to know what Millennials value – as individuals – versus targeting…

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Do Honda Drivers Dream Of Innovation?
October 27, 2015

Recently, Honda debuted a powerful new “Power of Dreams” ad, the stated purpose of which is to portray Honda as “not…

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Please Don’t Tweet And Drive
October 9, 2015

This week’s news that former CEO and co-founder Jack Dorsey would return to Twitter as its new CEO has prognosticators wondering…

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Millennials, Motor Vehicles & Motivations
October 17, 2013

Society, the media, and the marketing industry more often than not categorize people into broad generalizations that gloss over the nuance…

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