In: big data

Bad to the Bone – How Good Surveys Produce Bad Data
June 20, 2018

Imagine doing an online survey to get a better handle of your target audience and throwing out 20% of the responses….

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What Big Data Says About the Inaugural Crowd
January 20, 2017

I live about a half mile from the White House, and obviously I’ve noticed throngs of visitors in town for the…

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How ‘Big Data’ Analysts are Counting on Your Vote
June 1, 2016

Gary Sherwood, vice-president of client solutions at Resonate, says it reaches 90 per cent of US adults online, and can analyse 7,000…

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How Big Data Can Help You This Political Season
May 12, 2016

At a recent American Association of Political Consultants (AAPC) conference, I participated on the panel discussion titled, Testing, 1, 2, 3,…

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The Internet Of Things: Big Upside For Brands, Tons Of Risk
July 20, 2015

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. The…

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Where Insight Meets Strategy
January 9, 2015

By Kelly Osterhout, Client Strategy & Insight Manager Recently, a pharmaceutical company approached Resonate to identify personal incentives applicable to its…

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6 Lessons Learned from the 2014 Election
November 20, 2014

This year, Resonate was proud to work with nearly 300 political campaigns. From U.S. House and Senate races to local election…

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[Infographic] The Division Among Arizona’s Voters
September 3, 2014

With the governor’s race heating up in Arizona, Resonate took a deeper look at the voters in the 15th most populous…

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Survey Says: The Voting Drivers of a Quarter Million Americans
September 3, 2014

POP QUIZ: What does the following map represent? A. The relative population sizes of the lower 48 states B. Resonate’s research…

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Uninsured Millennials: The Young and Cash-Strapped
August 25, 2014

As states prepare for round two of open enrollment, Resonate once again leverages its vast database to analyze and to understand…

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