In: CMO

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Consumer Intelligence: The CMO’s Sledgehammer For Breaking Down Silos
August 3, 2018

Most of today’s CMOs understand the importance of breaking down organizational silos in the quest to build a modern marketing organization,…

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Marketing Budgets Increase (Again) in 2017 with Intelligence Spending on the Rise
January 3, 2017

Good news for marketers looking to expand their efforts: marketing budgets are expected to climb by 12% in 2017, according to…

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Resonate Offers New Marketer Software Package
April 15, 2014

By Steve McClellan, Mediapost Analytics and media company Resonate has upgraded its software package for marketers with a suite of enhanced…

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Resonate Adds Audience Building and Market Positioning to Analytics Platform, Empowering CMOs and Brand Managers to Match Messaging, Products and Services with Consumer Motivations
April 10, 2014

Direct access to the nation’s largest research and analytics platform goes beyond segmentation and opens the door to true personalization. April…

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